Although whiteness sadly still comes with a whole lot of privilege, being pale is not a good thing in the beauty industry. The ideal is a very narrow one, and the ideal is golden.
All skin tones are beautiful in their own way. Everyone has colours they look amazing in and their own unique look, which should be celebrated. But while I see people with darker skin celebrating it, it seems all fair skinned people want to do is change their skin tone.
We go for expensive spray tans, the daily grind of gradual tanner or (worst of all) sunbathing and sun beds. We will actually put ourselves at risk rather than look pale.
There are loads of sensitive reasons why we might not feel like we can own our look. Aside from the media constantly telling us tanned is better, it’s a bit of a scary thing to stand up and say ‘I like being white’!
If you genuinely love tanning, great. But I have a feeling that for lots of pale women, it’s just another thing magazines are telling them they should be doing. Pale skin is just another thing to be ashamed of and to try and change.
The thing is, I love being pasty. It’s my look and it suits me. On lots of occasions when I’ve been foundation shopping the counter staff have tried to ‘warm me up’, and I look weird. It’s not me.
If you’re happy doing your thing, by all means carry on. But if you’re secretly sick of constantly hiding your pale skin – why not just be yourself instead?